The “crypto scandal” surrounding the USD 100 million ICO of the German-Swiss ENVION attracts media attention and generates big headlines. It is no longer just about facts, investor complaints, and official investigations, but also about the interpretative sovereignty on the case. Two generations of entrepreneurs fight on this battleground. A young digital native and internet entrepreneur meets a more pre-digital TV presenter and stock promoter. The media battle is correspondingly dramatic and entertaining.
ENVION and the making of reality
The ENVION case not only concerns authorities, lawyers, and courts but increasingly also the mainstream media. In ENVION’s home turf Germany, the $100 million ICO has, of course, attracted special attention. The leading German business media outlets HANDELSBLATT, MANAGER MAGAZIN and CAPITAL recently reported on the “crypto scandal” from quite different angles. Naturally well looked after by the media people of the two founding teams – litigation PR at its best.
THE ENVION POLL
We would like to know the current sentiment of ENVION investors and observers. Which party has been more convincing with its arguments so far? Who is to blame for the “crypto-scandal” ENVION. Comments always welcome.
In addition, there is still intensive discussion in the various social channels around ENVION. While the ENVION board member Matthias WOESTMANN has largely withdrawn from the public and never really dealt with social media issues before, the founding team around Michael LUCKOW tries to maintain the sovereignty of interpretation of the “ENVION case” through intensive work on the social channels, professional press support via dedicated agencies and their own Founders Blog.
The team around LUCKOW aims to establish a reality that favors their view of the case regardless of the facts. The more than 30,000 ICO investors are their audience in this performance. Given the language barriers, this approach has its merits. The non-German speaking investors and observers depend on the translations of German documents and media articles. This is a perfect environment for making a reality. And given the suspicious past of WOESTMANN and his partner VAN AUBEL, the LUCKOW team was given a head start in the media battle.
The Founder Team’s”meme warriors”
Dissenting opinions are being fought against without compromise. The HANDELSBLATT article on the “crypto-scandal” ENVION has not found the approval of the ENVION founders. So LUCKOW’s media executor, the former American opera singer Martin LAURENT, called on his “Meme Warriors” to make sure the HANDELSBLATT reporters understand how “much they failed“. It wasn’t the first time that dissenters had been attacked by the founding team.
The two founding teams of ENVION spend a lot of money on their legal disputes and media battles. Money they have received from ICO investors and should be used to develop the business.
In any case, disappointed ICO investors can feel entertained. Directed by Martin LAURENT, this is a spectacle that can certainly compete with American business crime thrillers in terms of dramaturgy and performance. Who knows, perhaps the “Case ENVION” will also be discovered by Netflix or Amazon in the near future. There would be enough dramatic elements.
Media people are having an argument over ENVION
In addition, media skirmishes have now broken out around ENVION. On Twitter, the editors-in-chief of HANDELSBLATT and CAPITAL got into their hair over the question of who reported first and exclusively (or not) on ENVION’s 100 million scandal.
Schöne neue Medienwelt: Capital verkauft am Donnerstag eine Geschichte als exklusiv, die vor drei Tagen im #Handelsblatt erschien. https://t.co/83sOwHaGyvhttps://t.co/HjvTLK5HtM
bin gespannt! @capitalMagazin @wirminghaus @HorstButtlar
— Sönke Iwersen (@soenke_iwersen) August 22, 2018
However, the two articles have quite different tones. While HANDELSBLATT is very critical of both founding teams around Michael LUCKOW and Matthias WOESTMANN, the article in CAPITAL tends to support the side of Michael LUCKOW and his TRADO GmbH, i.e. the story of the “robbery of ENVION AG” by WOESTMANN, VAN AUBEL and Freund. A Martin LAURENT simply has to call his “meme warriors” to the media battle, doesn’t he?
Despite the spectacle, the facts will not change. And the main factor in the case of ENVION is that investors are losing their money or their money is currently being used for other purposes.